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Communication and Emerging Media

Welcome to an up-to-date, English language BA degree program in Communication. We designed this program following the best examples in Anglophone universities around the world. And now we bring it close to you, in East-Central Europe. Here's an outline:

Competences and qualifications

Graduates of the BA in Communication and Emergin media will be able to: plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

Graduates will be able to undertake the following tasks:

  • planning and organizing publicity campaigns and communication strategies;
  • advising executives on the public relations implications of their policies, programmes and practices, and preparing and controlling the issue of news and press releases;
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
  • organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
  • representing organizations and arranging interviews with publicity media;
  • attending business, social and other functions to promote the organization;
  • commissioning and obtaining photographs and other illustrative material;
  • selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.

Examples of occupations upon graduation:

  • specialist in digital marketing, specialist in social media, expert in performance media, online PR consultant;
  • brand manager;
  • publicity agent;
  • public relations copy writer;
  • press liaison officer.

How to apply

Courses

For the students entering the program in the fall semester, 2019, course structure will be as follows:

First year:

  • Communication theory
  • Introduction to Public Relations
  • Introduction to audio-video communication
  • Academic writing
  • History of communication
  • Critical thinking
  • Public speaking
  • Globalization and digitalization
  • Advertising
  • Social psychology of communication
  • English for communication (optional)
  • Argumentation and advocacy (optional)
  • Events management (optional)

Second year:

  • Mass media and society. Emerging media
  • Social media and civic participation
  • Communication and creative industries
  • Research methods in communication sciences
  • Consumer behavior in the digital context
  • Branding through social media
  • Semiotics in the new media
  • Project management
  • Ethics in communication
  • Technologies for digital media (optional)
  • Digital writing (optional)
  • Internship in research (optional)
  • Professional internship (optional)

Third year:

  • Strategic communication
  • Innovation management and new product development
  • Crisis communication
  • Public relations in digital media
  • E-business and digital marketing
  • Visual communication
  • Internship
  • Thesis Writing Tutorial
  • Communication on mobile devices (optional)
  • Multimedia production and editing (optional)
  • Digital storytelling (optional)
  • Working in digital media teams (optional)