MA in Digital Communication and Innovation
Go to the Admissions page: MA in Digital Communication and Innovation.
The MA in Digital Communication and Innovation (taught in English) is designed as a continuation of the BA in Communication and Emerging Media, but it is open to students coming from other specializations as well.
Objectives of the programme
The program contributes to the training of professionals in the field of digital communication and innovation and provides essential courses for people passionate about the digital environment, social networks and other digital platforms. The Master's programme develops the knowledge and skills necessary to overcome barriers to innovation in the online environment, which is undergoing accelerated changes related to the rise of Artificial Intelligence and beyond. Students will be able to design innovative strategies for the digital transformation of communication.
Thus, the program contributes to the continued professionalization of a dynamic field, meeting the pressing requirements of the labor market.
Digital innovation – main trend in all fields
Digital technologies are shaping the world. Regardless of whether we are talking about private organizations, public institutions or NGOs, there is a well-defined trend towards digitization of all processes, including communication. The level of digital maturity in communication departments and agencies is increasing in terms of using external digital platforms to communicate with audiences and providing customized digital tools.
In this context, digital communication specialists must understand and critically evaluate the mechanisms of the digital ecosystem and adapt to its features. We are mainly referring to the need to constantly innovate to stay relevant (new tools, new platforms, new tactics).
The Master's in Digital Communication and Innovation aims to respond to these challenges and create specialists with a proactive and innovative approach to communication.
Profile of the candidates
The ideal candidates for this master's degree program are graduates of BA studies in communication sciences, humanities, economics and related fields.
Job opportunities for future graduates
- Specialists in online marketing, strategic communication
- Entrepreneurs in the field of digital media
- Consultants in digital communication
- Specialists in market research and consumer behavior
- Specialists in digital communication, in national/international media organisations
Profile of the MA in Digital Communication and Innovation
The master's degree has a consistent professional direction, anchored in practice, with a focus on the digital environment, and courses taught by practitioners with experience and achievements in the field (for example: digital marketing, media entrepreneurship, media production, project management).
The curriculum also includes key disciplines of the field, taught by faculty members involved in numerous international research projects, where they accumulated important know-how and insights.
Courses
First year:
Media Entrepreneurship and Innovation (c.d.a. dr. Dan Luca); Digital Media and Marketing (c.d.a. drd. Dragos Smeu); Globalization and digitalization (conf. univ. dr. Mălina Ciocea); Brand Identity in Digital Contexts (lector univ. dr. Bianca Cheregi); Media Ethics and Digital Literacy (conf. univ. dr. Oana Ștefăniță, conf. univ. dr. Georgiana Udrea); Theories of Media and Technology (prof. univ. dr. Alina Bârgăoanu, conf. univ. dr. Flavia Durach, lector univ. dr. Mădălina Boțan); Social Media and Crisis communication (conf. univ. dr. Corina Daba-Buzoianu); Cyber resilience (c.d.a. Mihaela Pană).
Second year:
Research Methods and Techniques (conf. univ. dr. Loredana Ivan, prof. univ. dr. Nicoleta Corbu) ; Social media listening (conf. univ. dr. Monica Bîră); Making Media: Editing and Design (c.d.a. Alex Platon); Big Data Analytics (conf. univ. dr.. Dan Sultănescu); Agile Project Management (c.d.a. Cătălin Ion Giurgiu); Tackling disinformation and building resilience (lector univ. dr.. Remus Ștefureac, c.d.a.); Internship (conf. univ. dr. Raluca Buturoiu); Methods and techniques for dissertation writing (asist. univ. dr. Cătălina Nastasiu).
*The MA in Digital Communication and Innovation (taught in English), in the field of Communication Sciences, is accredited by Romanian Agency for Quality Assurance in Higher Education.
Contact person: Associate professor Flavia Durach, PhD: [email protected]