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Bianca Cheregi



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Bianca-Florentina Cheregi is assistent lecturer and program coordonator of MA in Brand Management and Corporate Communication. She has a PhD in Communication Science and her areas of interest include nation branding, country image, migration, multimodal analysis, and aspects of visual semiotics in the digital era.

Recent research projects focus on the role of mass-media as a civic agent in initiating interactive media campaigns on Romanian migration. She is currently a ”Spiru Haret” fellow and a member of Communication, Discourse, Public Issues Lab (CoDiPo), affiliated to the Center of Research in Communication.

Didactic and research activities are completed by her professional experience in communication and digital marketing.



  • Semiotics. Theory of language
  • Ethics in communication
  • Marketing and branding
  • Consumer behavior