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MA in Marketing, Advertising and Public Relations in partnership with The University of Sheffield, International Faculty

The 2-year MA program in Marketing, Advertising and Public Relations was launched in September 2012 in the presence of the Ambassador of the United Kingdom of Great Britain and Northern Ireland. The program, once completed, offers a double degree diploma awarded by the University of Sheffield and NUPSPA (SNSPA).

Courses

  • Strategic Marketing
  • Public Relations Strategies
  • Innovation and New Product Development
  • E-business and Internet Marketing
  • Strategic Brand Management
  • Communication and Mass Media
  • Advertising and Sales Promotion Management
  • Festivals and Events Management
  • Research Methods for Business
  • Retail Marketing
  • Global Marketing

The students of this MA program will benefit from the knowledge and expertise of professors and practitioners from the University of Sheffield International Faculty, City College, and from NUPSPA, as well as some guests from the relevant industries in Romania.

Admissions

The selection of students is made based on a file containing:

  • Bachelor's degree (BA) diploma
  • Registration form
  • Certificate of language proficiency
  • Two letters of recommendation
  • Letter of motivation (750 - 1000 words). In the letter, the candidates will present the motivation for choosing this MA program. The candidates  should also propose a topic of discussion that uses, briefly, arguments from the guiding bibliography listed below.

Bibliography

  • Glei, J. K. (Ed.). (2013). Maximize Your Potential: Grow Your Expertise, Take Bold Risks and Build an Incredible Career
  • Corr, P. J., &Mutinelli, S. (2017). Motivation and young people’s career planning: A perspective from the reinforcement sensitivity theory of personality. Personality and Individual Differences, 106, 126-129. (article available at http://www.philipcorr.net/uploads/downloads/300.pdf)
  • Bernath, K. (2016, July). Motivation Factors of Pursuing Higher Education in the Hungary-Romania Cross-Border Area. In Third ISA Forum of Sociology (July 10-14, 2016). Isaconf. (article available at: https://isaconf.confex.com/isaconf/forum2016/webprogram/Paper83436.html)

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