Claudiu Lucaci
Associate, PhD
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Claudiu Lucaci is a perfectionist with a special touch for justice and fidelity where ethics, rules and responsibilities come first. Over the past 30 years Claudiu’s career took him around the world as a journalist, television producer and presenter, public relations strategist, professor, manager, and official government representative.
He posses excellent skills in institutional communication and journalism, PR, developed throughout professional experience as news presenter and news producer, spokesperson for the Government, director of communication and also as chief of diplomatic mission. Furthemore he holds advanced management and leadership skills, gained throughout different coordinating positions in media and public institutions, area related to media (managing the News & Current Affairs Department, Romanian Public Television, over 250 employees). Also he has proven records in administrative processes; lobbying and strategic negotiation; developing strategies of public communication.
From 2012 to 2017, Claudiu was the News Director at TVR, Romania’s public television, an enterprise with over $100 million in anual turnover and 2500 employees. The news organization coordinated by Claudiu includes a staff of 250 and a budget of more than four million euros per year. Each Sunday at 1.30 pm, Claudiu also produced his own life show, called „Ultima Editie” where he interviewed the most relevant figures in current affairs and international relations. Currently he is a senior member of the editorial team
He was twice senior advisor for CEO, in charge with predictive behavioral assessment and strategic communication in National Company for Road Infrastructure Administration (2019) and prior to that for Insurance Commissioner(2010). Starting this year he is communicaton expert and adviser to the President of the Romanian Energy Regulatory Authority. He also served as member of the Board in Electrica Transilvania Sud (2006), director of communication in Ministry of Youth and Sports (2009). From 2003 to 2005 he was appointed as Consul General to Romanian Consulate in Los Angeles, USA, overseeing diplomatic operations in 11 western states which had a GDP equivalent to India and Russia. From 2001 to 2003, Claudiu served as Press Secretary for the Romanian Government.
Claudiu has always had a keen dedication to civic duties and was a member of various boards of several non-profits organizations. He is a member of Romanian Union of Professional Journalist and previously served as Vice-president of CIADO for international relations, a prominent organization fighting against drug consumption.
Claudiu earned a degree in mechanical engineering (1993) from the UTCB and a PhD degree in sociology (2010) from the University of Bucharest. He also holds master degrees in political science (2008), national defense (2002) and has completed a Program for Senior Executives (2003) at Harvard University. Since 2010, Claudiu is an Associate Lecturer at NSPSA, teaching courses on PR, political diplomacy and international relations. Claudiu is fluent in English, Romanian and French. He resides in Bucharest.
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Courses
- Public relations strategies in a global environment