Strategic Public Relations Lab

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The Strategic Public Relations Lab has at its core the concepts of excellence in public relations and public relations management. The team includes both researchers with an exceptional experience as well as early career researchers and PhD students. The relationship paradigm is the one we will be taking as a central pillar of the PR Strategic Lab and will focus on: the dialogical communication, the importance of trust based relations, including the publics’ preferences in the organizational decisions, public participation in decision making, the development and evaluation of indicators to measure the strategic PR efficiency, the efficacy of decisions connected with social responsibility, accountability, and sustainability.