You are here: RESEARCH » Labs » Strategic Public Relations Lab » Publications
Print this page

Publications

Scientific articles

  • Gaitanaru, A. (2016) Behavioural cognitive patterns within the virtual environment. Euromentor Journal, March 2016. ISSN 2068-780X
  • Borțun, D. (2016). The public interest as the compass of the public administration reform. Transylvanian Review of Administrative Sciences, Issue No. 47 E – in print.
  • Schiau, I. (2016). Loneliness, Social Interactions and Sense of Humor. A Quantitative Study Comparing Romanian Students and Older Adults. Studies and Scientific Researches. Economic Edition, 23.
  • Adi, A., C. Crișan and R. C. Dinca. (2015). Stories, heroes and commercials. Spreading the message accross with a new type of responsibility. Management Dynamics in the Knowledge Economy, 3(4) 10, pp. 749-764
  • Borțun D.,  Matei C.S. 2017.  , „Aspects of communication in medical life. Doctor-patient communication: differentiation and customization”, in Journal of Medicine and Life, Vol. 10, Issue 1, January-March 2017, pp. 60-65 – Print ISSN 1844-122x; Online ISSN 1844-3117.
  • Borțun D., Crișan C., 2017. „Digital Storytelling and Employer Branding. An Exploratory Connection Management Dynamics”, in the Knowledge Economy Vol.5 (2017) no.2, pp.273; ISSN 2392-8042 (online).
  • Borțun D.,  Matei C.S. 2017.  “Comprehension, Otherness and the Third Culture”, in Cogito. Multidisciplinary Research Journal, Vol. IX, no. 2/June, 2017, pp. 43-55. ISSN: 2066-7094; ISSN Online: 2247–9384; ISSN – L: 2068–6706 - http://cogito.ucdc.ro/en/arhiva.html
  • Borțun D., Crișan C., 2017.  “Exploring the Potential of Digital Stories as Tools for Advocacy” in Dunford, Mark, Jenkins, Tricia (Eds.). 2017. Digital Storytelling. Form and Content. UK: Palgrave Macmillan, pp. 155-165 - eBook ISBN: 978-1-137-59152-4; Hardcover ISBN: 978-1-137-59151-7 – vezi https://link.springer.com/chapter/10.1057/978-1-137-59152-4_13
  • Borțun D., “La culture comme ensemble de représentations. L’exercice du pouvoir de certaines personnes sur d’autres par le management des representations”, în Formes discursives. Interactions, narrations, Representations, Interstudia, nr. 24/2018, Bacău, Editura Alma Mater, pp. 76-88 - ISSN 2065 – 3204.
  • Borțun, D., Cernat, M., Matei, C.S. 2020. „Ethics Management and Social Responsability in Romanian IT industry. Possible improvements of working conditions”, în Revista Română de Informatică și Automatică, Vol. 30 – Nr. 3 – 2020, pp. 63-76, https://doi.org/10.33436/v30i3y202005,– ISSN: 1220-1758 (Print); 1841-4303 (Online) - https://rria.ici.ro/rria-vol-30-nr-3-2020/  

Books

  • Săvulescu, R. (2016). Brand-urile în era Web 2.0. Conținutul generat de consumatori. București, Tritonic

Book chapters

  • Gaitanaru, A. (2014) The Social Internet - A Matryoshka of Medium and Content: From the Information Society to the Knowledge - Based Society (capitolul 1) in Web 2.0 - Education and Politics: The Social Media Revolution. LAMBERT Academic Publishing. ISBN 978-3-8473-2425-6
  • Borțun D. 2020. ”Evoluţia raportului dintre presă şi relaţiile publice, în România postcomunistă”, în Marian Petcu (coord.), Mass media din Romania după 30 de ani, București, Tritonic, 2020, p. 109-126 - ISBN: 978-606-749-490-7.
  • Borțun, D., „Ethos-ul creștin ca fundament al educației”, în George Colang (coord.), Deontologie academică și etică aplicată, București, Eikon, 2021, pp. 490-509 – ISBN 978-606-49-0472-0 
  • Borțun D., Matu G. „National identity and anniversary events dedicated to the Great Union Centenary”  in Carmen Croitoru and Anda Becuţ Marinescu (edit.), 2018 Cultural Consumption Barometer: Dynamics of the Cultural Sector in the Year of the Great Union Centenary, Bucharest: Editura Universitară, 2019 - ISBN 978-606-28-1005-4; ISBN 978-606-9062-32-6
  • Borțun D., Matu G. 2017. „Identitatea naţională şi evenimentele commemorative dedicate Centenarului Marii Uniri”” (în colaborare cu George Matu), în Barometrul de consum cultural 2017, editat de Institutul Naţional pentru Cercetare şi Formare Culturală, Bucureşti, Editura Universitară, 2018, pp. 21-65.
  • Borțun D., 2018. „Prefaţă” la Adrian Ţiglea, Cultură şi mentalităţi în epoca Marii Uniri. O perspectivă asupra modernităţii româneşti, Buzău, Editgraph, 2018, pp. 5-23 – ISBN: 978-606-663-718-3.

International conferences

  • Borțun, D. (2016). Semiotic Approach of Communication. The Secondary Game and the Secret of Power on People. International Conference Semiosis in Communication: Knowing and Learning, organized by SNSPA and Roehampton University, IASS-AIS. Bucharest, Romania