The MA program in Communication and Advertising targets candidates who are interested in a career in advertising, public relations, marketing or media. The students have access to relevant academic references and are encouraged to use critical thinking. Special focus is given to applied research, which employs theoretical frameworks and develops critical and methodological thinking in students, essential abilities for academic and professional excellence. Most candidates are graduates of programs in communication and public relations, journalism, modern languages, economic studies, humanities (philosophy, history). Our graduates work in public relations for various organisations (NGOs, multinationals), in advertising, marketing and branding, and journalism. The MA program focuses equally on practical approaches (through courses on advertising, marketing and branding, political communication, public relations) and theoretical input (through courses on the theory of communication, mass media, culture and communication, theory of argumentation). The academic staff are successful practitioners and researchers involved in various research grants.

Courses

• Marketing and branding (Assistant Lecturer Diana Dumitriu)
• Public Relations (Professor Remus Pricopie)
• Mass media and society (Professor Nicoleta Corbu)
• Theory of communication (Associate Professor Irina Stănciugelu)
• Advertising (Associate Professor Mădălina Buga-Moraru, Associate Professor Dan Petre)
• Research methods (Associate Professor Loredana Ivan)
• Political Communication (Lecturer Florenţa Toader)
• Organizational communication (Associate Professor Diana Cismaru)
• Argumentation theory (Alexandru Cârlan)
• Culture and Communication (Associate Professor Mălina Ciocea, Alexandru Cârlan)
Further info: contact the academic coordinator, Associate Professor Mălina Ciocea, [email protected]